Why April rewards the salmon eater

Most foreign visitors to Pattaya during Songkran are focused on water, not fish. There is a quieter, less-discussed fact about the timing of the holiday that is worth knowing: Norwegian salmon quality typically peaks in early April.

The supply chain behind the timing

Atlantic salmon farmed in Norwegian waters has a seasonal cycle that produces its highest fat content and best texture in the cool months of the northern hemisphere — January through March, peaking around early April. By the time the fish reaches Bangkok wholesale a few days later, the salmon in mid-April rotations is among the best the wholesale market sees in the calendar year.

This is not marketing. It is biology and logistics. Most Pattaya diners don't notice because most diners are not buying salmon on the basis of which week of the year produces optimal texture. But if you are in Pattaya during Songkran and you eat sushi during the holiday, you are benefiting from a supply-chain coincidence that the menu does not advertise.

What to order

Salmon nigiri (any preparation). Salmon sashimi cut thicker than the Pattaya standard. Salmon belly toro if it appears on the daily specials. The Tuna Crown Roll, which combines the seasonal salmon-grade tuna supplier with the seared finish — also at peak in April.

If you want a multi-course experience that highlights the seasonal advantage, order the Signature Sashimi Platter. We adjust the cuts during April to weight the platter slightly more toward salmon and salmon-belly, because the fish is honestly that good in this window.

The Songkran note

If you are spending the holiday in Pattaya, plan one quiet sushi dinner inside an otherwise loud water-festival week. The contrast between the chaos of the street water fights and the quiet inside a sashimi restaurant is one of the underrated experiences of the holiday.

Reserve in advance. Songkran week, despite the noise, fills small restaurants. Walk-in availability is unreliable.

Related: Salmon Nigiri Deep Dive · Sashimi Platter · Wongamat Dining